About Us

QISMAT, which means «destiny» in Arabic and Persian, is a lifestyle magazine that serves as a cultural compass, connecting the East and the West. Cultural diversity and elegance are at the heart of everything we do. Besides catering to both male and female readers, our articles are published in English, making our content accessible to a wide audience. Our articles cover a broad range of topics, including fashion, beauty, culture, lifestyle, travel and business. Through our captivating stories, insightful perspectives and diverse lifestyles, we aim to inspire our readers to fulfil their potential, live a life of purpose and pursue their dreams, believing that everyone can shape their own destiny.

As an online magazine and a quarterly print publication, we offer our readers the convenience of accessing our content both online and print. In addition, our content is accessible on various social media platforms, including Instagram, TikTok, Facebook and LinkedIn.

For collaborations and inquiries, please contact us here: info[at]qismat.ch

QISMAT was founded by Elvin Bektesevic and Marina S. Haq. Bektesevic is an entrepreneur who, along with his brother, launched the successful lifestyle magazine BMQ and the soccer magazine DIE11.com. They also have a clothing brand called Denium. Marina S. Haq received her master’s degree in English literature and linguistics and in Modern Asian and Middle Eastern Studies at the University of Zurich. She is the editor in chief of the Robert F. Kennedy Human Rights Switzerland Magazine and has written articles for various Swiss media outlets, such as NZZ am Sonntag Magazin, Tages Anzeiger’s Das Magazin and the women’s lifestyle magazine Annabelle. Haq, who is appointed as the CEO and editor in chief at QISMAT, merges her Western background and Eastern roots in Switzerland, aligning with the magazine’s mission.

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