MaxMara is celebrating the 10th Anniversary of the iconic Teddy Bear Coat
It has been ten years since MaxMara launched the iconic Teddy Bear Coat. Designed in 2013, the coat draws inspiration from a MaxMara archival garment dating back to the 1980s. 
What makes this coat unique is its extravagant shape, combined with premium fabrics that exude both glamour and playfulness. The coat is crafted using a blend of extremely soft wool and alpaca or camel fibers, all set on a silk base.
With its widespread popularity among stars and celebrities, this coat can effortlessly transition from the streets to the red carpet. This season’s special advertising campaign features Mariacarla Boscono, captured by the talented photographer Tyler Mitchell.
Discover more under: world.maxmara.com
