Tudor joins the brand-new Visa Cash App RB Formula 1 Team as an official partner, powering the team to the front of the grid.
Tudor has established a long legacy of competing on the racetrack, having supported winning teams during the golden era of motorsport, starting with the Tudor Watch Racing Team in the late 1960s. Now, Tudor is returning to the grid once more.
Tudor is the new sponsor of the Visa Cash App RB Formula 1 Team, which will compete in the 2024 Formula 1 World Championship. The Visa Cash App RB team, led by drivers Daniel Ricciardo and Yuki Tsunoda, has undergone significant rebranding and restructuring with the aim of making it a Formula 1 front-runner.
«Tudor has always been fueled by a daring spirit, a consistent will to do things differently,” says Tudor CEO Eric Pirson. “And this spirit—we call it Born to Dare—is exactly what Visa Cash App RB is demonstrating heading into the 2024 F1 season. We’re beyond thrilled to return to motorsport with a partner that’s ready to take on the challenge,” he adds.
“We are delighted to welcome Tudor to our team. They have a long history in motorsport, dating back to the 60s when they first got involved in sports car racing, as well as historic racing and rallying” commented Peter Bayer, CEO of Visa Cash App RB Formula One Team. “Now, the Swiss watch company has seized the opportunity to move up to the very pinnacle of motorsport, joining us, as we tackle the 2024 Formula 1 World Championship with our new Visa Cash App RB identity. Our team will be challenging the status quo in Formula 1 with a strong identity, unique style and uncompromising quality – just like Tudor watches.”
The Tudor philosophy, «Born to Dare», is reflected in the team’s selection – a team that shows promise and shares a daring ethos and a fighting spirit. This partnership captures the spirit of embracing new challenges and trying something new.
Discover more at: tudorwatch.com
